E-Book: How to Make Money Online with eBay, Yahoo! and Google
How to Make Money Online with eBay, Yahoo!, and Google
By Kent, Peter and Finlayson, Jill K.
Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits
This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay, Yahoo! and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.
INTRODUCTION:
Have you ever thought about setting up a business online? If not…where have you been for the last five or ten years? It’s the new American dream, encompassing all the usual ideas of independence, freedom, and wealth. And sometimes, you know, Internet-based businesses really do bring all these things to their owners.
Not always, though, which is why you need this book. It’s easy to stumble around on the Internet for months or years, and never quite get anywhere. What’s the difference between those who stumble and those who leap into online success? Knowledge. You can’t succeed unless you do the right things, and while some very successful online businesses have been built by people who serendipitously stumbled onto the right formula, why leave such an important factor to chance?
This book describes the basic principles, ideas, and tools that you’ll need to succeed online. In addition, it lays out a roadmap; the book focuses on certain tools that many other successful businesses have employed:
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eBay: This, the world’s most important online marketplace, has been used by tens of thousands of people to launch new careers and businesses.
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Yahoo!: You’ve heard of Yahoo!’s search system, of course, but did you know that tens of thousands of businesses use Yahoo!’s e-commerce tools to manage their online sales?
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Google: A business needs traffic, whether it’s “foot traffic” to a brick-and-mortar store or web traffic to an e-commerce store. Google—and the other “Pay Per Click” advertising systems—can help you generate that traffic.
We’ve split this book into three main parts. In Part I, you’ll learn how to begin working through eBay, selling your wares through auctions, Buy It Now sales, and the eBay store.
In Part II, you’ll find out how to set up a Web store using Yahoo!’s low-cost Merchant Solutions software.
And in Part III, you’ll find out how to generate traffic through Google’s AdWords Pay Per Click system…as well as how to get traffic from Yahoo!’s Search Marketing Pay Per Click system through free search-engine traffic, from the price-comparison sites, and via a variety of other online marketing techniques.
So let’s not waste time… your future beckons. Turn to Chapter 1 and find out how to get started…
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How to Make Money Online with eBay, Yahoo!, and Google
By Kent, Peter and Finlayson, Jill K.
Format: PDF (Acrobat Reader) | File Size: 13.1MB
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